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Arani Satgunaseelan

From the author

Forget about the ‘big data’ buzzword and start using your own data

The same principles can be applied across any sector to personalise a customer’s experience and increase their likelihoo...

Virtual reality: PR stunt or potential sales channel?

For every development in connectivity between retailer and consumer, there have been several questionable technologies.

What is EDLP and why does it matter?

Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.

The future of physical retail stores

If the shop assistant has to call another store to check if an item is available, that retailer is already failing.

How the fashion world almost led Amazon astray

Being ‘in’ with the fashion crowd has not been enough to appeal to Amazon’s broad audience and stock virtual shelves.

Winning the last mile in online delivery

Investing in their ‘last mile’ offering is not necessarily the message that retailers want to hear, but is inevitable.

How Kmart made ‘cheap’ cool

Why the discount department store has sustained 120 per cent growth per year for the last eight years.

Is the Australian mattress industry about to have a rude morning wakeup call?

One has to question how long Australia can sustain so many similar 'disruptive' retailers.