Arani Satgunaseelan
From the author

Forget about the ‘big data’ buzzword and start using your own data
The same principles can be applied across any sector to personalise a customer’s experience and increase their likelihoo...
May 26, 2017

Virtual reality: PR stunt or potential sales channel?
For every development in connectivity between retailer and consumer, there have been several questionable technologies.
May 18, 2017

What is EDLP and why does it matter?
Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.
May 11, 2017

The future of physical retail stores
If the shop assistant has to call another store to check if an item is available, that retailer is already failing.
May 3, 2017

How the fashion world almost led Amazon astray
Being ‘in’ with the fashion crowd has not been enough to appeal to Amazon’s broad audience and stock virtual shelves.
Apr 12, 2017

Winning the last mile in online delivery
Investing in their ‘last mile’ offering is not necessarily the message that retailers want to hear, but is inevitable.
Apr 5, 2017

How Kmart made ‘cheap’ cool
Why the discount department store has sustained 120 per cent growth per year for the last eight years.
Mar 29, 2017

Is the Australian mattress industry about to have a rude morning wakeup call?
One has to question how long Australia can sustain so many similar 'disruptive' retailers.
Mar 22, 2017