Over 10 years, the pioneer members-only flash-sale concept OnTheList has reached 10 markets across Asia and the Middle East by solving a major problem for brands – and appealing to a fundamental consumer trait. “I’m a true believer that wherever in the world you react the same with discounts,” shares co-founder and CEO Delphine Lefay Dultzin. For Dultzin, a guest on Inside Retail’s Retail Transformers video series hosted by Amie Larter, that consumer philosophy dovetails perfectly with a problem Dultzin and her husband and co-founder, Diego Dultzin Lacoste, identified 11 years ago: How do you move out-of-season or unsold inventory without damaging your brand value?