Kelly Cook admits to being “addicted” to business management challenges and loves transformation. That passion led her to work across industries as diverse as aviation and waste management before she became CEO at David’s Bridal, driving transformation.  At David’s Bridal, Cook is leveraging her change-management experience to expand the business, develop new revenue opportunities, and double down on creating a truly personal customer experience.  That means redefining what a deeply personal customer experience looks like for shoppers, a challenge many retailers are learning to master.