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Why design brand Koskela is rethinking the way it sells furniture

Iconic design brand Koskela has opened the doors to a stunning new concept store and headquarters on Sydney Harbour as part of a comprehensive brand refresh that includes a new website and virtual design service, as well as new product ranges for workplaces and schools.  Located in a former submarine base in North Sydney, the new store is half the size of the brand’s previous 1000sqm warehouse in Rosebery, but better suited to the needs of post-pandemic shoppers. “Although Covid was dif