Victoria’s Secret has opened its first Queensland store at the Pacific Fair shopping centre on the Gold Coast.

The new store, which joins more than 1350 Victoria’s Secret locations worldwide, offers beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear. 

The design reflects the brand’s new Store of the Future retail strategy. According to Victoria’s Secret, streamlined navigation takes shoppers through the space to a modern fitting room area.  

An open floor plan, bright lighting, new-generation fitting rooms, a beauty bar and soft touches deliver a better shopping experience than past renditions of the brand’s retail stores. 

The store stocks a range of the brand’s underwear and sleepwear, along with the newest Dream Angels Collections. It also showcases Victoria’s Secret Beauty and Pink Beauty products, such as fragrances, scents, and mists.   

A tailored, one-on-one bra-fitting service is available, which is free and does not require an appointment.