Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Why Burberry is experimenting with NFTs

Last week, Burberry and gaming technology tech studio Mythical Games announced a partnership to create a limited-edition non-fungible token (NFT) launching this July. It’s a vinyl toy for the game technology studio’s latest creation, Blankos Block Party. Developed on the blockchain, Blankos Block Party is a vibrant open-world multiplayer game driven by player ownership encouraging a play-to-earn economy in games.  The hype around NFTs began earlier this year and isn’t slowing down, wi