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Let’s get it on: Why beauty giant Sephora is embracing sexual wellness

Global beauty retailer Sephora is the latest retail giant to enter the sexual wellness category, following in the footsteps of Tesco, David Jones, Priceline, Walmart and others around the world. “The ongoing conversation around women’s health is extremely important to us, and as a company committed to creating an inclusive beauty community, growing our wellness assortment with intimate care offerings felt like a natural next step,” said Sephora vice president of skincare merchandis