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Forget the lipstick effect. It’s fragrance’s time to shine

Forget the lipstick effect, this pandemic is all about stimulating the olfactory senses.Perfume and fragrance sales have increased by ​82 per cent year-on-year, from January to June 2021, data from market research firm NPD Group shows.Larissa Jensen, vice-president and beauty industry adviser at NPD, said this shocking surge in sales was something “nobody could see coming”. Even compared with the same period pre-pandemic, in 2019, growth for this category has nearly doubled. “I’ve been