Aje is expanding its international presence with the launch of its first overseas pop-up at the department store Harrods in London. 

Opening until April 17, the London pop-up store will house an array of pieces from the Spring-Summer 2022 collection ‘Sequence’ together with an exclusive style to Harrods, the Impression Dress in Sky Blue. The store design follows the style of Aje stores across Australia and New Zealand, featuring contemporary architectural finishes in free-forming curves, a palette of natural white hues and artwork from a friend of the brand and artist, Chanel Tobler.

“Being located within one of London’s most historic landmarks is a celebrated moment for Aje,” said Adrian Norris, co-founder and CEO at Aje. 

“Harrods is a momentous occasion, allowing us to channel a true connection to brand loyalists and our global customers,” said Edwina Forest, Aje co-founder & creative director. 

The Aje pop-up store also has dedicated Harrods stylists on hand to provide expert styling advice.