Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How mainstream brands are – finally – tapping into modest fashion

 It’s one of apparel’s most enduring categories, but until recently the modest-wear market was almost entirely overlooked by mainstream fashion. With the conversation widening, it’s important for retail to look at the driving forces behind the surge in interest in modest clothing.  Traditionally, modest wear is apparel that reflects religious or cultural beliefs – demonstrated in full sleeves, ankle-length hemlines, and no cleavage or sheer fabrics. By the end of this year, the