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How mainstream brands are – finally – tapping into modest fashion

 It’s one of apparel’s most enduring categories, but until recently the modest-wear market was almost entirely overlooked by mainstream fashion. With the conversation widening, it’s important for retail to look at the driving forces behind the surge in interest in modest clothing.  Traditionally, modest wear is apparel that reflects religious or cultural beliefs – demonstrated in full sleeves, ankle-length hemlines, and no cleavage or sheer fabrics. By the end of this year, the

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