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Why brands should embrace Lunar New Year

This Saturday marks an important date for a large portion of consumers in Australia and around the globe. January 25 is the start of the Lunar New Year, the biggest cultural occasion across Asia which is celebrated in China, Macau, Singapore, Thailand, Malaysia, Taiwan, Vietnam, Korea and by their diaspora worldwide. This year marks the Year of the Rat, and locally it will be celebrated by 1.5 million Asian-Australians. According to Nielsen, migrant Australians will account for $18.7bn (28 per c

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