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What does the launch of Facebook Shops mean for retailers?

At the exact moment when brands and retailers are looking to engage their self-isolated customers online, social media giant Facebook last week announced it’s entering the e-commerce fray with its own retail platform – Facebook Shops. The offering will let brands sell directly to customers through Facebook, Instagram and WhatsApp through “shopfronts”, as well as offer brands a new way to sell products through Facebook Live. And while the service won’t be available in Australia for a fe