Westfield will this week unveil a national marketing campaign to introduce westfield.com.au, Australia‟s first “one-stop” online shopping mall to Australian shoppers.

Westfield.com.au now has more than 130 retailers signed to the site, representing more than 3000 brands including Sportscraft, Saba, Leona Edmiston, Ben Sherman, Jeanswest, RM Williams, Quicksilver, Sass & Bide, Ksubi and Ellery.

The site has more than doubled its retailers since its launch in November 2010 and new retailers will continually be added. It has attracted existing Westfield retailers, as well as retailers without a presence in Westfield centres.

Westfield director of business development, Michelle Vanzella, said Westfield.com.au offers Australian shoppers the unique experience of being able to search, compare and purchase goods from multiple stores all in the one location, through a single checkout.

The site allows shoppers to search for items by store, category, brand, price or direct product name. Results can be sorted by size, colour or recently released. Product prices and specifications, shipping cost and returns policies can also be compared.

“As wonderful assistance to all those shoppers searching for a bargain, the site also now offers a search by ‘on-sale’ section, which regularly carries nearly 10,000 products on sale every day. And as part of opening specials, every single store on the site will offer free shipping for a limited time,” said Vanzella.

The new marketing campaign for westfield.com.au centres around the tagline Unlimited Fashion, One Checkout, and is designed to make sure shoppers all over Australia know that they can shop 24 hours, seven days a week on westfield.com.au.

The media spend is exclusively online, comprising of banner ads and online video broadcasts featuring Westfield ambassador and celebrity stylist Gok Wan. A PR program featuring Australia‟s biggest ever fashion parade with over 100 models and 70 brands will also support the launch.

Robert Jordan, Westfield MD Australia and New Zealand, said the opening of westfield.com.au to online transactions was an example of the ongoing adaption of Westfield to the changing retail market place.

“The use of digital technology by shoppers to both assist their in-store shopping experience, as well as to transact online, is enhancing the ways shoppers can interact with retailers,” said Jordan.