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Want to stop discounting? Look to your customers

How often have you walked past a store that seems to be permanently plastered top to bottom in red-and-white bunting, screaming “SALE”? For some, the sale never seems to end. Thanks to the rise of e-commerce and tech-savvy shoppers adept at finding the best price possible, more businesses appear to be operating in this “always on sale” environment. People are shopping differently to the way they did in the past. According to 2019 report from KPMG, 81 per cent of shoppers do online resear