VM is not interior decorating

  The most common mistake in visual merchandising (VM) occurs when some retailers mistake it for interior decorating. A dump bin piled high with stock may be effective VM, and an artsy display with plenty of accessories and props may well be very poor VM. Great VM achieves its primary objective – it delivers sales. (There are other objectives too, but incremental sales is the primary one.) Effective VM that delivers on the sales objective invariably succeeds in weaving the three follo

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