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Virtuous or virtue signalling?

Over years, brands have gained invaluable experiences in making adjustments to their branding strategies to stay relevant and appeal to their target audience, constantly working on their offerings, promotion and communications. From direct branding strategies (eg. visual and verbal brand elements design, etc.) to supporting branding strategies (eg. signature stories, branded content, branded entertainment, and so on), businesses have learned ways to safely interact with their consumers, and faci

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