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Up close and personal with Santa Claus

Long before Branson and Bezos, there was Claus. While we are accustomed to jolly bearded surrogates in shopping centres, the real founder and CEO of Christmas Inc. is notoriously media adverse. But on this rare occasion, ol’ St Nick revealed to HR expert Richard Wynn what it takes to be the biggest global brand in the world. Mr Claus, thank you for your time. How have you maintained such an enduring and beloved brand for all these centuries? I follow two simple principles. I never lose sight o