To pop up or not?

“We can’t change anything until we get some fresh ideas, until we begin to see things differently.” – James Hillman Recently we’ve been exploring pop up stores as a ‘fit’ retail concept with several of our clients. They are a great way to trial concepts, products or markets, as well as bring added buzz and excitement to your retail offer. The Kit Kat Studio, currently playing in Westfield Sydney, is an example of truly ‘fit’ retailing in this secto

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