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The thinking behind Bardot’s big transformation

The past 12 months in retail has seen a fair share of businesses go into voluntary administration across all parts of the industry — but it’s fair to say the fashion sector has been hit particularly hard. Between Jeanswest, Tigerlily and Topshop, falling discretionary spend and the customer shift away from fast fashion and unsustainable supply chains have put a major strain on the sector, with the Christmas bushfire season and COVID-19 being icing on the cake. Australian-born Bardot was