The paradox of omnichannel

What new technology does is create new opportunities to do a job that customers want done. Tim O’Reilly This week I wanted to share with you the results of an informal survey that we personally conducted across many of Australia’s leading speciality retailers and it concerns the topic of omnichannel retail. The seamless integration of product across all channels to market; with full transparency of product, promotion and pricing parody such that you or I could shop 24 hours a day across

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