Supermarkets: Time wars and the ‘Go Economy’

Since 2011, Australia’s supermarkets have been locked in a price battle, colloquially known as the ‘supermarket price wars’. In an unsuccessful attempt to defend themselves against the growth of global discounter Aldi, our supermarkets have pushed prices ‘down down’, ‘locked them down’, ‘price matched’ and made them ‘cheap cheap’. The result? The weakest food and grocery sales growth in years, at 0.7 per cent, with supermarkets now dependent on population growth to build sa

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