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Sportsgirl looks to make beauty big business

Last week, women’s fashion retailer Sportsgirl unveiled an Instagram-worthy activation in its Bourke Street store in Melbourne to coincide with the launch of its latest beauty offering, developed in collaboration with fashion photographer and graphic artist, Kelly Maker. The Kelly Maker X Sportsgirl Beauty range includes seven new products and is an indication, a Sportsgirl spokesperson said in a statement, of the retailer’s plans to make beauty “big business”. The retailer relaunch