Shoppers cautiously confident

  Australian shoppers are approaching the 2013 Christmas and holiday season with cautious yet confident shopping intentions. Many are displaying a prudent approach to getting the best value for money by using digital channels as their guide. Responses from the Australia-wide Effective Measure Australia survey, which covers shopping intent and behaviour, suggests emerging multi-platform options for purchasing are empowering consumers. This is because research is allowing them to make informe

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