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Selfridges flirts with futuristic department store

As Australia’s big two department stores enter transformation phases to adapt for the future of retail, 106-year-old UK department store, Selfridges, is testing some new retail techniques with a large-scale pop up shop. As part of London Design Festival, British designer Tom Dixon has transformed the Old Selfridges Hotel into “an alternate department store” called ‘Multiplex’. On display for one month until October 15, Multiplex is described as an, “immersive, multi-sensory departmen