From international conquerors and social entrepreneurs to category disruptors and fashionable trendsetters, Inside Retail has just revealed the 20 Coolest Retailers in Australia. Sponsored by Neto, the inaugural list celebrates the most daring, innovative and fresh retailers across a broad range of categories in both e-commerce and bricks-and-mortar, as well as emerging and established brands. The list was compiled by the Inside Retail team with consultation from industry experts Matt Newell and
ll and Danny Lattouf from The General Store.
“To make the cut, we decided the retailer…needed to offer something fun, fresh and different and offer a great retail experience either online, offline or both,” explained Inside Retail editor Jo-Anne Hui-Miller.
Newell called the list a celebration of the art of retail.
“There is always room for one retailer to be the cheapest, for everyone else there is creativity,” he said. “The brands who can stitch together inspiring experiences with enough X-Factor to get customers shopping with their hearts, instead of their heads.”
Lattouf enjoyed the process of creating the list and shining a light on some of Australia’s brightest retailers.
“The most interesting part of the work done to create this list was really the interrogation of what it means to be cool,” he said.
“There are exceptional retailers and brands out there, some who are incredibly strong when it comes to product, operations, innovation, customer service etc, yet we needed to continue to challenge the measure and definition of what it took to be on this list – beyond being great. Being truly cool is reserved for the very few.”
Want to find out who made the list? Click here.
