Why do retailers fail – part 3

Failure by friction To make sense of a great many of the trends in retail is not easy. Experts abound and a simple Google search will give you some comprehensive, free slide decks. But how do you make sense of these trends in practice? How do you take it from words on a page to specific actions? Understanding the notion of friction allows you to do just that, because one can use that framework to evaluate your retail business quite effectively. In The Necessity of Friction (1993) Keith Griffin,

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