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Retailer roots = retail routes

It is curious, if not bizarre, to observe the dichotomy of advisors, gurus and commentators, offering contradictory advice with convoluted solutions to a metamorphosing retail industry. The challenge to the current transformation is not technological advancement, nor is it because the industry is changing that which it has always done; but instead on how it aligns with an increasingly informed and capricious public. Customers’ expectations now focus on: The experience before product. Where the