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Sephora supports black businesses French multinational beauty chain Sephora plans to dedicate 15 per cent of its stores’ shelf space to the products of black-owned companies, becoming the first major retailer in the US to take the “15 per cent pledge”. The pledge stems from a movement that began last month amid demonstrations over the death of George Floyd on May 25 and a national conversation about race inequality in America, including challenges that black business owners face in securin

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