‘Reasons to believe’

In my previous article I outlined the important differences between being a ‘liked’ brand or a ‘loved’ brand. There are some essential principles which I use to help clients’ brands move to the ‘loved’ place. The first principle is to give customers clear and relevant ‘reasons to believe’ in the brand. Let me start with a simple question – name the Australian brands that not only stand out from the competition in this country, but are also benchmarks for great retail experien

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now