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Simon Stacey

Simon Stacey is creative director of experience design at Designworks. Simon has over 25 years experience in creating progressive customer experiences for brands around the world, including Amazon, Christian Louboutin, Conran Shop, Country Road, Design Museum, Dunhill, Harrods, Liberty, Orange, Selfridges and Tesco. This work has been recognised internationally by D&AD, DBA and ISP/VMSD. Before joining Designworks in late 2014, Simon spent the previous two years working with Amazon in the US where he led the development of the brand’s first fully integrated offline retail experiences, as well as blue-sky projects that frame the brand’s future customer experiences. In taking brands into the all-channel experience he seeks to get the necessary balance between consistency and innovation, leading multi-disciplinary teams in the design of spaces and experiences that constantly adapt as they connect with customers through multiple touch-points.

From the author

From insight to idea to experience

The keys to developing and delivering signature moments for your customers.

‘Reasons to believe’

Simon Stacey asks, which Australian brands are benchmarks for great retail experiences locally and abroad?

A grand retail romance

Simon Stacey asks, what’s the difference between ‘loving’ and ‘liking’ a brand?


The influence of male shoppers is starting to increase, says Simon Stacey.