Putting your customer in charge

  “Social innovation thrives on collaboration; on doing things with others, rather than just to them or for them: hence the great interest in new ways of using the web to ‘crowdsource’ ideas, or the many experiments involving users in designing services.” – Geoff Mulgan The business of putting your customers in charge of your business can be a daunting prospect for some. But during the judging process of this year’s most innovative retail cases, it was a clearly iden

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