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Purpose: the retail recruitment superpower

The new norm in retail may be a permanent state of disruption and distraction, but in CEO circles, the conversation is shifting beyond challenging trading conditions or bricks-and-mortar versus online – even beyond Amazon. The discussion among retail leaders is pivoting to ‘purpose’ as being the new leading edge; a renewed focus on purpose and people, and importantly, how the two translate to progress. But what is purpose? An organisation’s purpose is ‘an aspirational reason for being,