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Priceline targets men in new beauty campaign

Priceline is shifting its gears this year in a new campaign encouraging women to buy beauty products for the men in their lives, from partners and brothers to nephews, sons and grandfathers. “A number of years ago, there was research done by the Boston Consulting Group called Women Want More, that found that 80 per cent of purchase decisions, no matter where you go in the world, no matter the social economic conditions, are made by women. And then when you take into things like health and fina