Predictions for the year ahead

  2013 is gone and 2014 is here. Let’s take a look at how POPAI’s 2013 predictions unfolded and what might be in the future of instore marketing and shopper marketing. 1. The (continued) rise of Pinterest Pinterest will continue to rise in importance for instore shopping experiences. The correct use of Pinterest helps shoppers, brands and retailers. Shoppers get to see what’s on trend and people around the world are liking. Stores like Target, Topshop, and Nordstrom already show

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