POPAI
From the author

Sensation really does sell
Shoppers respond to everything from the smell of chips to subliminal messages in music playing at a fashion store.
Apr 1, 2014

Airport retail takes off
Duty free and airside dining are rapidly evolving in 2014. Popai takes a look at the biggest trends.
Mar 17, 2014


Thawing the frozen market
Fresh thinking is leading to a healthier future for frozen food shoppers.
Mar 10, 2014

Predictions for the year ahead
POPAI takes a look at key trends for shopper marketing in 2014 and beyond.
Feb 4, 2014

A guiding hand
Aldi, The Body Shop, Harvey Nichols, and a bespoke deli are pushing the limits of instore product navigation.
Dec 5, 2013