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POPAI

From the author

Sensation really does sell

Shoppers respond to everything from the smell of chips to subliminal messages in music playing at a fashion store.

Airport retail takes off

Duty free and airside dining are rapidly evolving in 2014. Popai takes a look at the biggest trends.

Pop up trade secrets

Katie Garton Desir talks to masters of the pop up retail trade.

Thawing the frozen market

Fresh thinking is leading to a healthier future for frozen food shoppers.

Predictions for the year ahead

POPAI takes a look at key trends for shopper marketing in 2014 and beyond.

A guiding hand

Aldi, The Body Shop, Harvey Nichols, and a bespoke deli are pushing the limits of instore product navigation.