From the author
Sensation really does sell
Shoppers respond to everything from the smell of chips to subliminal messages in music playing at a fashion store.
Airport retail takes off
Duty free and airside dining are rapidly evolving in 2014. Popai takes a look at the biggest trends.
Thawing the frozen market
Fresh thinking is leading to a healthier future for frozen food shoppers.
Predictions for the year ahead
POPAI takes a look at key trends for shopper marketing in 2014 and beyond.
A guiding hand
Aldi, The Body Shop, Harvey Nichols, and a bespoke deli are pushing the limits of instore product navigation.
Events
