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Opinion: Gimmicks or better?

Why retail leaders contemplating business improvement, innovation or change need to be able to differentiate between legitimate wins and mere gimmicks. I recently watched one of the many fantastic car reviews on YouTube. This one was on the latest editions of two competing luxury cars where the two reviewers looked in depth at the DNA of the cars, who they were aimed at and what the latest updates represented. In a nutshell, their summary came down to a conclusion based around the notion that on