Offline is the new online

The very model of a modern e-commerce business is one built not just in bits and bytes, but bricks and mortar. Increasingly, that’s a given. But what’s more interesting to me is not the trend, but what the online guys are doing with the physical space, how they are reaping rewards, and how that challenges all of us to rethink the four walls of a store. I’ve written recently about Warby Parker, the US online eyewear retailer, and Bonobos, the American e-commerce men’s apparel store. Both

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