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Lights, camera, action

Last week, Myer debuted its Autumn/Winter collection in the University of Melbourne’s heritage-listed underground carpark. Although the moodily-lit, red-carpet-lined cavern had space for just 120 guests, the retailer gave more than 100,000 people front row views of the catwalk. How was this possible? Live video. Myer is the first department store chain in the world and the first Australian brand ever to use Periscope, Twitter’s new video feature. Launched in December of last year, Periscope