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Kogan on measuring success in e-commerce

Ruslan Kogan, pictured right.
When it comes to investing in online retailers, the market struggles to distinguish between businesses, argues founder and CEO of Kogan.com, Ruslan Kogan. “The problem when investor markets start to look at online retail is everyone looks the same,” Kogan said, while speaking at The Internet Conference on the Gold Coast last week. “One thing that has stayed constant for hundreds of years before e-commerce came along is: a good business is a good business and a shit business is a shit busin