Jodie Fox opens up about Shoes of Prey in new memoir

Shoes of Prey co-founder Jodie Fox has published a memoir about her experience leading the design-your-own-shoe company that was once lauded as the future of retail before it all came crashing down last year. On shelves today, Reboot falls somewhere between a how-to and cautionary tale for entrepreneurs. It begins with Fox’s journey from the law to founding a mass customisation startup, touches on the day-to-day running of the business and ultimately explains what went wrong. “The book is an

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