Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Jag shifts gears from wholesale to standalone stores

Australian fashion brand Jag has unveiled a new look, repositioning itself as a considered, conscious clothing brand that seeks to provide a more sustainable option for the modern customer.  The new look is focused on curating a minimal wardrobe, encouraging consumers to invest in key pieces that last rather than replacing  cheaply made fast-fashion with more of the same.  According to Jag owner APG & Co’s creative director Elisha Hopkinson, the brand is utilising naturally