Jag shifts gears from wholesale to standalone stores

Australian fashion brand Jag has unveiled a new look, repositioning itself as a considered, conscious clothing brand that seeks to provide a more sustainable option for the modern customer.  The new look is focused on curating a minimal wardrobe, encouraging consumers to invest in key pieces that last rather than replacing  cheaply made fast-fashion with more of the same.  According to Jag owner APG & Co’s creative director Elisha Hopkinson, the brand is utilising naturally

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