Is Amazon really the big bad wolf?

If you read the propaganda masquerading as ‘news’ about Amazon, you would believe that this ‘big, bad wolf’ will be rolling into town and leaving a trail of destruction in its wake – the retail equivalent of Nagasaki after the bomb was dropped. Make no mistake, Amazon has one of the best public relations machines in global marketing. How else can you explain a market capitalisation that defies the gravitational effect of actual return on investment and trading performance that affe

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