How much is that puppy on the website?

“Leaders aren’t born they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.” – Vince Lombardi One question that we are often asked by our clients is in the topic of pricing, more specifically whether they should price at a different price point for online versus their pricing in their shops. How should an omnichannel retailer deal with this perennial topic of pricing parity

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