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Honey Birdette eyes global expansion

After a rapid domestic store rollout, Australian lingerie retailer, Honey Birdette, is set to expand globally in 2016. Founded in 2006 by Eloise Monaghan, Honey Birdette entered into a strategic partnership with BB Retail Capital (BBRC) in 2011. On the back of that deal, the chain opened 39 new boutiques between 2012 and 2015. Now with 44 stores in Australia, Honey Birdette founder and creative director, Eloise Monaghan told Inside Retail Weekly that the retailer is approaching “saturation poi

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