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A grocery experience from heaven

  Ever since Piggly Wiggly (true name) launched the world’s first ‘self service grocery store’ in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want to, but a have to… not something to look forward to, but a task to dread. “That’s completely the opposite of what food is,” said John Mackey, co-founder and co-CEO of Whole Foods