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From the source: Ben Hare, Tinyme

Ben Hare is chief operating officer at online retailer Tinyme, which offers personalised children’s products and has been awarded a number of accolades since its 2006 launch. Here, Hare discusses the challenges of customisation and the business’s expansion plans. Inside Retail Weekly: How would you describe Tinyme? Ben Hare: We struggle to fit into a lot of the normal categories. We generally just say we’re in personalised children’s products, but ultimately we’re a manufac