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Freedom moves away from discount fatigue

There certainly won’t be a Boxing Day sale at Steinhoff-owned furniture chain Freedom this year. That’s according to Tim Schaafsma, managing director for Freedom Australia who is so far very pleased with the launch of the furniture chain’s ‘Price Drop’ initiative, which sees the abolishment of discounting and promotional activity, in a bid to provide clarity and transparency on pricing to its customers. The Freedom brand – associated contemporary furniture and homewares since 198