What is your fetish?

  Apple has been the poster child for every best practice story for many consultants who don’t even know anyone who works for Apple, so I don’t want to add to that pile of verbiage. Last week I wrote on Inside Retail that creating the right culture is the way to create success. Later in the week, an interview with Mark Kawano, a former designer at Apple surfaced and he made a few salient comments. When asked why Apple seemed to be able to be so successful at designing products people re

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