The father is coming

  The father of shopper marketing, Herb Sorensen, is set to entertain Australian audiences in May. The US author of Inside the Mind of the Shopper will be appearing at The Customer Show in Melbourne. Sorensen is sometimes called the God of shopper marketing because of his scientific research about human behaviour. His influence includes making the distinction between consumer and shopper mindsets, which is at the core of shopper marketing theory. Specific research conducted by Sorensen in

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