Digital uptake in Australian retail – still early days

Progress is impossible without change, and those who cannot change their minds cannot change anything.  George Bernard Shaw Where are we at with digital retailing in Australia at present? How much are CEOs and marketing managers setting aside in their budgets?  In fact what is the typical digital spending profile? Are we seeing retail spending on digital actually increase above spending in more traditional channels? What are Australian retailers actually spending their money on when it comes t

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